Innovation management
From idea to innovation
Why innovation management?
Continuous product and process innovations are prerequisites for sustainable success in markets characterised by international competition and dynamic technical developments. Innovation management enables us to methodically evaluate new ideas, recognise useful innovations and implement these in the best possible way. Innovation management is particularly important in pre-product planning strategy development. In this early phase, as part of the innovation process, we ascertain whether or not the market is ripe for a product innovation, and whether the new development or an upgrade of the existing product would be most profitable. By clarifying these issues, innovation management creates the foundation for both successful planning and development, and the successful introduction of the new product onto the market.
Our capabilities:
AEM
Weinreich has extensive expertise and experience in the innovation
management field. Michael Weinreich (Dipl.-Ing./Master’s in
engineering) who heads our team, is a certified Trainer for
Innovative Processes (focus: GFI Network).
We can assist you
with systematic and structured planning, control and monitoring of
your innovation projects. Using precise analyses, rigorous
feasibility checks and by identifying meaningful alternatives, we
ensure that new ideas lead to innovations with both economic and
technical advantages. Using process modelling, we guarantee the
optimal design of your innovation processes tailored to your
organisation’s specific requirements.
You can depend on our
advice and support at every project phase: from the generation,
collection, evaluation and selection of ideas through to the
development of corresponding innovation processes right up to and
including their integration into your process landscape. In
cooperation with our partner, four-quarters EXIST, we can also advise
on the marketing of your product innovations.
How you benefit:
Optimally integrated and methodical innovation processes
Clear goal definition and comprehensive problem analysis in the initial phase create the basis for successful innovation projects.
Only the most promising ideas, from an economic and technical perspective, are taken forward.
Decision on the further development or redevelopment of a product is properly informed.
Competitive advantage due to reduced time-to-market
Effective marketing allows end customers to experience hidden product innovations.
